Picking a title for anything is stressful. Professors always want witty titles for papers (unless you're a biology or chemistry major in which case you're supposed to be as boring as possible). Movies, books, songs... people are only interested if you stick a cool title at the top. Infomercials have this down. How are you supposed to resist the new fitness craze sweeping the nation when its called the Kettlenetics Kettlebell? And let's not leave out blogs. Everyone has lots of friends studying abroad right now and the cool new thing is to keep a blog. It's way to much work to read them all, so you have to pick. Here is where "base jumping" comes in. Do I plan on doing any such thing? Of course not, don't be ridiculous. It's a simple ploy to get you to read my blog. And it's working (kind of like that new Britney Spears song, "If you seek amy").
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